Client Retention Rate, explained.

The subtlety is the cycle: a colour client on a five-week rhythm who has not visited for eight weeks is lapsing, while a bridal client at eight weeks is normal. That is why per-client rhythm beats a fixed 90-day rule. Improving retention is mostly about noticing in time: reminders, a rebooking ask at checkout, and personal win-backs the week a client drifts past her own rhythm. This is precisely what VantaReach's AI retention engine automates: it learns each client's gap, flags the drift and sends the win-back without anyone remembering to.

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